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A Guide to the Best Newborn Clothing Brands – By San Diego Newborn Photographer

A Guide to the Best Newborn Clothing Brands

When it comes to choosing the right clothing for your infant, you want to make sure you’re getting the best quality for value possible. Even if they grow out of them quickly, your little one deserves gentle fabrics and designs with their best interest in mind. However, it can be hard to know what the best newborn clothing brands are. So I put together a list for you.

As a San Diego Newborn Photographer, I always provide everything you need for a newborn session. But for your day-to-day, I have the inside scoop on the best newborn clothing brands. Part of my work involves getting great recommendations from parents with experience, which couldn’t be more ideal considering I have a little one of my own on the way!

After doing ample research, I created this quick reference guide of the top brands to consider for your newborn’s closet! You can rest assured that they all focus on top-quality fabrics that are good for a newborn baby’s delicate skin.

Tips for Newborn Clothes by San Diego Newborn Photographer

As I mentioned, for your newborn session I provide all of the outfits and wraps you’ll need for your baby. I also offer outfits for sitter and milestone sessions so you don’t have to worry about a thing. But I’ve loved receiving feedback from all of my parents on what brands they love for their infants. Some of the things that stuck out to me for tips were the following:


  • Soft, organic material.
  • Magnetic or Zip closure vs buttons.
  • More 0-3 and 3+ months clothing than infant sizing as babies grow out of those quickly.

Below are some options of outfits I offer as your San Diego Newborn and Baby Photographer that you can use for your newborn and milestone pictures.

Relaxed on back newborn pose by San Diego Newborn Photographer
Milestone outfit provided for your baby pictures in San Diego
Clothing provided by San Diego Newborn Photographer for your newborn pictures
Cute floral outfit provided for your 6 month photos in San Diego
Cute outfit provided for your newborn photos in San Diego
Colorful options for your milestone pictures in San Diego by San Diego Baby Photographer

Best Newborn Clothing Brands

| Kyte Baby |

If you want something stylish and effortless look no further than Kyte Baby. Featured in publications like The BUMP, POOSH, Today, and even Forbes, Kyte Baby uses top-quality bamboo for extra soft sleepwear and apparel. From footie pajamas and rompers to adorable pants and bummies, Kyte baby has an array of colors and patterns to choose from.

You’ll probably like this brand most for its selection of basics. You can get all your staples in one place without sacrificing quality or personal preference. They even have extra-soft sleep bags to complement their sleepwear collection. The cutest part? There’s an adult line too, so you can be coordinated, cuddly, and chic all at the same time.

The first outfit that my neighbor got me was the below rainbow-inspired Kyte Baby Romper. She told me how much she loved the quality and how her baby could use the same outfits for a long time. Not only because the quality is so great, but because they’re so stretchy that a 3-month outfit lasts way past 3 months. So it’s versatile, and comfy with great longevity.

My favorite Kyte Baby Outfits

Best Baby Clothing Brands Kyte Body Suite
Best Baby Clothing Brands Kyte rainbow long sleeve body suite
Best Baby Clothing Brands Kyte Bundler Outfits in different colors

Best Newborn Clothing Brands

| Magnetic Me |

My sister-in-law first turned me on to the Magnetic Me brands because of the convenient way they have designed the closures of their outfits. When you’re a sleep-deprived parent, convenience is everything in order to try to get your baby clothed and maybe even get out of the house on a little adventure.

Convenience is everything over at Magnetic Me. This company has the parents’ time in mind when it comes to their innovative baby clothing designs! Making it easier to change your little one anytime, anywhere. Magnetic Me offers all kinds of apparel, all utilizing simple magnetic closures.

This is another company that cares about the fabric they expect you to put on your newborn. Magnetic Me clothes are made from super comfy, eco-friendly cotton. From footies and other one-pieces to sets and accessories, this company brings convenience to quality.

My Favorite Magnetic Me Outfits

Best Baby Clothing Brands Magnetic Me Cotton Footie
Best Baby Clothing Brands Magnetic Me Coverall
Best Baby Clothing Brands Magnetic Me Kimono Take Home Set

Best Newborn Clothing Brands

| Burt’s Bees Baby |

You’re probably familiar with the Burt’s Bees brand for all sorts of natural skincare products. But that isn’t all they have to offer. With Burt’s Bees Baby, you’ll find all kinds of baby apparel made from organic cotton—even award-winning pajamas!

The best part about shopping with Burt’s Bees baby is that they also have other useful products like baby shampoo, crib sheets, and more! If you prefer companies that have a long-standing reputation, Burt’s Bees has had their foot in the natural and organic space for what feels like forever!

My one caveat with Burt’s Bees. isto go to the store and test out their outfits and accessories. Some of their organic material can feel a little rough on your baby’s skin. But knowing it’s a good company. I think it’s worth a visit.

My Favorite Burt’s Bees Baby Outfits

Best Baby Clothing Brands Burts Bees Organic Long Sleeve BodySuits
Best Baby Clothing Brands Burts Bees Jumpsuit and Bodysuit set with deers
Best Baby Clothing Brands Burts Bees Wearable Blanket with floral design

Best Newborn Clothing Brands

| Goumi Kids |

Like the other brands listed above, Goumi Kids makes their baby apparel with environmentally friendly materials, like organic cotton and bamboo. This choice of material isn’t just based on a trend, it has everything to do with your baby’s comfort. What’s great about this brand is they offer unique patterns and designs to incorporate with your go-to basics.

When you dress your newborn in natural, vetted fabrics, you won’t deal with irritation, redness, and general discomfort—that means less crying, more laughing, and making memories! Much like Kyte, Goumi also offers clothing for older children and moms as well!

My Favorite Goumi Kids Outfits

Best Baby Clothing Brands Goumi Kids Knit Sweater in Rust Color
Best Baby Clothing Brands Goumi Kids Knit Suspenders Bloomers in Olive
Best Baby Clothing Brands Goumi Kids Footies in Gingham

Best Newborn Clothing Brands

| Loulou Lollipop |

I couldn’t bear to finish this list without including at least one fun and quirky option! Sure, sensible staples are essential for any wardrobe, but no newborn’s closet would be complete without options that create feelings of whimsy and childlike curiosity!

At Loulou Lollipop, you’ll find fun nautical and beach-themed patterns, as well as florals, planets, and even abstract designs. Aside from the quirky designs, what makes this brand different than those above? Their baby apparel is created from a special fabric called TENCEL Lyocell. Not only can you expect this to feel softer than a cloud against your baby’s skin, but this material is biodegradable and has thermal regulating properties. So once again, you’re saving your baby’s comfort, your conscience, and the environment, all at the same time!

My Favorite Loulou Lollipop Outfits

Best Baby Clothing Brands Loulou Lollipop Short Romper in Sun
Best Baby Clothing Brands Loulou Lollipop Top Knot Beanie with Seashells
Best Baby Clothing Brands Loulou Lollipop Top Sleeper in Tencel Safari Jungle Theme

Top 5 Best Newborn Clothing Brands

At the end of the day, your newborn’s wardrobe should be full of comfortable and easy to put on pieces. Remember, it isn’t just about finding the cutest looking clothes. You need to make sure your newborn is wearing natural, non-irritating fabrics. Trust me, it’ll make your life easier, and your newborn will thank you with whatever sounds they can make!

Luckily, there are plenty of brands to choose from depending on the utility and look you want, and no one says you need to pick just one!

Now, for all your newborn photography needs, don’t forget to contact me at Studio Freyja to schedule a session!